Build Relationships with Attorneys to Market Your Bookkeeping Firm

When you niche your accounting firm, you are making a decision to specialize in a particular industry. This allows you to develop a deep understanding of the industry, its unique challenges, and trends. This expertise can lead to better service and advice to clients, stronger client relationships, and a reputation as an industry expert. The legal industry is one complex industry that is perfect for working with the best clients that have complexity in their accounting needs.

If you want your bookkeeping business to grow, building relationships with attorneys is a great way to get more clients. By understanding what attorneys need and want, you can target your marketing efforts to reach this group effectively. This post provides some tips and strategies for marketing your bookkeeping firm to attorneys:

Understand the Needs of Attorneys

It's essential to understand the needs and preferences of attorneys before marketing your bookkeeping services to them. Attorneys are often busy and have high standards for accuracy and attention to detail. One needs only to look at, they may also have specific requirements for billing and reporting. By taking the time to understand these needs and preferences, you can tailor your services and marketing efforts to better meet the needs of attorneys and build stronger relationships with them.

Go Where They Are: Attend Networking Events and Conferences

Conferences and networking events are a fantastic opportunity to meet attorneys and build working relationships with them. Attend events that are for legal professionals specifically and come prepared with business cards and marketing materials. When you speak with attorneys, really listen to what their needs are and what solutions you can provide that will save them time or money. Creating a network of attorney contacts is key to expanding your bookkeeping firm and getting more referrals.  We like ClioCon and the ALA conference.  But you can also attend Bar Association meetings too.

Branding

Differentiating your firm from competitors is important, and one way to do that is through branding. Specializing in a particular industry or niche can help create a unique brand identity and attract new clients. And by focusing on a specific area, you can develop a reputation as an expert, which can help you retain existing clients.

Blog Posting

By tailoring your SEO efforts to attorneys and the legal industry, it can help you rank for more relevant keywords, and attract more targeted traffic to your site. By using relevant keywords on your website and in your content marketing, you can reach your target audience more effectively.

When you specialize in a particular industry or niche, you can tailor your messaging and marketing materials to that specific audience. This means you can highlight the unique challenges and solutions that are relevant to your target market, making it more likely that potential clients will choose your firm.

Attorneys have unique accounting needs, so it's important to identify their pain points and address them in your blog posts. For example, attorneys may struggle with trust accounting, tax planning, and managing client expenses. Write blog posts that focus on these specific areas and offer solutions to common challenges

Attorneys are used to dealing with professionals who are experts in their fields. To gain their trust, it's important to write with authority and demonstrate your expertise in bookkeeping. Use industry-specific language and provide detailed explanations of complex accounting concepts.

Lawyers are more likely to work with bookkeepers who have experience working with other law firms. So, if you want to attract their business, make sure to showcase your experience prominently. Write blog posts that highlight your work with attorneys and provide case studies or testimonials from satisfied clients. By doing this, you'll increase your chances of landing work with the law firm of your choice.

Offer Value and Build Trust

When developing relationships with attorneys, it is important to offer value and build trust. This involves taking the time to understand their needs and concerns, and offering solutions that can help them save time and money. You can also offer free consultations or workshops at the Bar Association to help attorneys better understand bookkeeping and accounting, and how it can benefit their clients. By providing value and building trust, you can establish yourself as a trusted advisor and increase your referrals from attorneys.

Collaborate on Projects and Share Referrals

One of the best ways to build strong relationships with other bookkeepers and let them know your specialty! You can even collaborate on projects and share referrals. Sarah and I started just this way! This can be as simple as referring clients to each other or working together on a project for a mutual client. By collaborating, you can showcase your expertise and build trust with other bookkeepers, which can lead to more referrals and business opportunities in the future. Additionally, sharing referrals can help both parties grow their businesses and establish themselves as valuable resources in their respective industries.

Maintain Communication and Follow Up

Building relationships with attorneys requires consistent communication and follow-up. After an initial meeting or collaboration, make sure to follow up with the attorney to thank them for their time and discuss any potential opportunities for future collaboration. Keep in touch with them regularly through email, phone calls, or in-person meetings to stay top of mind and maintain the relationship. Additionally, make sure to respond promptly to any inquiries or referrals they send your way to show your appreciation and professionalism.

We hope you enjoyed our article on building relationships with attorneys. We know that as a small business owner, building relationships and developing a marketing plan with other businesses and professionals can be difficult. With this knowledge, you have the power to grow your business and form powerful alliances and experience firm growth.

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this! Want to learn more about legal accounting? Join us! Click below to learn about the Accountant’s Law Lab.