The Secrets For Marketing Your Bookkeeping Services To Attract Clients
Mar 06, 2023Marketing is not the most fun part of running their business for some bookkeepers, but it's essential. You have to get more clients to increase your revenue, which requires marketing your own business and marketing for new clients. For bookkeepers, attracting new clients is about more than just talking about your services. It would be best to rely on time-tested marketing strategies to gain results. This post will outline some of these strategies you can use to help you find more marketing opportunities with law firms.
Your clients are attorneys. Many of them are likely small business owners and are so busy. They dislike doing bookkeeping work. Before you write about what you think your clients really want, first answer these two questions:
- Who is my audience?
- Where does my client struggle?
How do I begin?
When starting a blog, having a clear vision of who your reader is crucial. Picturing your client is often referred to as your "avatar". Envision your perfect customer or client and think about their trouble points. Sometimes it is helpful to draw it out. Name that ideal client. What does their day look like? Where do they go for social media? LinkedIn is an attorney favorite for business owners, but they are on Instagram or Tik Tok in the evenings.
Some evergreen good post topics are how to fix an unbalanced trust account or manage client fees in QuickBooks. Many lawyers are not keeping their records up-to-date because they are busy with work. You could write about having real-time data. Attorneys also need help comprehending their financial statements. Addressing these issues in your posts can draw clients to hire your firm.
Target small law firms to start
If you are new to working with attorneys, I highly recommend starting "small" with solo attorneys. With solo attorneys, like most attorneys, money is an important issue. Worrying about cash flow can often mean that many attorneys need to learn the first thing about bookkeeping, as law school does not teach it. You can help them out and learn about the industry at the same time. Starting small will help you get your feet wet. Solo attorneys tend to have fewer complexities but still may have some regarding trust accounting. A solo may not have the best chart of accounts. Remember, bookkeeping is not their forte. You can show your value to them quickly, as many of these lawyers are doing their bookkeeping after the fact.
Blog post length
When it comes to blog post length, shorter posts are okay, but longer ones tend to generate more leads. According to Jasper.ai, "industry experts concluded that the ideal blog post length is between 1500-2500 words". Of course, experts agree that the length of a blog post is not one-size-fits-all and will vary across industries, niches, and subject matter. Longer posts allow you to demonstrate your expertise. The more you share, the more likely you are to get that client.
Develop a marketing plan based on your research
Content is the bread and butter of SEO, and one of the best places to share your content is on your Google Business page. Remember that Google is the king of search engines, so ensuring your content is visible on their platform is essential. Your Google Business page helps Google understand who you are as a business, which can help you rank higher on Google searches.
Take Advantage of Social Media
LinkedIn is an excellent platform for bookkeeping services targeting lawyers. LinkedIn is a professional networking site where lawyers and other professionals maintain a presence to network with colleagues, build their brands, and share industry insights. It is also a platform where professionals seek the services they need to support their businesses. It is a fantastic place to showcase your expertise. Your professional LinkedIn page is also google searchable.
Instagram may be where the attorney scrolls in their off time. Instagram can be an effective tool for raising awareness of your bookkeeping services and showcasing your industry knowledge. You can use Instagram to share visual content highlighting your bookkeeping knowledge and the value you can bring to legal professionals. This may include posting visually appealing infographics, tips and tricks related to bookkeeping and accounting, and behind-the-scenes looks at your business operations.
Additionally, you can use relevant hashtags and engage with potential clients by commenting and interacting with their posts.
Conclusion
Depending on your goals as a service provider and your unique marketing strategy, you may choose to go the local market route or be comfortable going nationwide. The key is to do what is best for your bookkeeping business in any way that works for you.
To succeed, you must give your service a reason for being and find ways to distinguish yourself from others in your industry. So, what's the best strategy to market to lawyers?
Our advice is simple: Target a specific segment of law practices and tailor your marketing plan accordingly. Craft your message to resonate with law firms, not just bookkeepers. Take the time to learn about the issues that face law firms and demonstrate how your bookkeeping services can help solve those problems. And don't forget to study up on relevant news, trends, and events that affect law firms—and address these issues as well.
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